You’ve finally decided that influencer marketing is for you, but now you’re faced with your first daunting challenge: from YouTubers to bloggers, young to old, newly trending to firmly established influencers, which one is right for your business? The sheer number of influencers can be overwhelming enough to dissuade you from even beginning to try but, never fear; by following these steps, it can help you to find that one in a million influencer that is right for your business. 

Marketing is an ever-evolving industry; it’s all about who can reach the largest group of people in the most efficient way while also convincing them to subscribe, buy or engage with the service or product being advertised. As the habits of consumers change, so do the best ways to reach and engage with them.